Author Antoine de Saint-Exupéry once wrote: “What is essential is invisible to the eye.” I have come to notice that this is the case with some of the most important things in life: you only notice them when they are missing. What makes story almost invisible is its effectiveness - it is so effective because it is so effortless. In this series of articles to follow, I explore the pervasiveness of story, how to use it effectively on purpose, the potential pitfalls of story, and how we can use it to make sense of our lives and the way we think and behave. I surface and examine the aspects of story that can either derail us if we don’t notice them, or can be used to our advantage in various ways.